Retail Application

This segment includes all the processes before and after the actual watch service, like customer consultation, estimating, spare parts logistics and quality control. All are applied in context with watch repair work through every step of the program, as knowledge of the retail aspect of watchmaking is paramount. In addition, understanding the motivations and expectations of the owners of fine timepieces can significantly impact the success of a watchmaker. 

The scope of the SAWTA watchmaking education does not end with the mechanical side of things: through comprehensive immersion into the profession students learn not only the technical aspects of watchmaking, but they develop the cultural awareness necessary for customer-focused watch service professionals.